diff --git a/src/main/java/com/hlab/yanalyst/domain/channel/ChannelDiscoveryService.java b/src/main/java/com/hlab/yanalyst/domain/channel/ChannelDiscoveryService.java
index e20e521..bd79ceb 100644
--- a/src/main/java/com/hlab/yanalyst/domain/channel/ChannelDiscoveryService.java
+++ b/src/main/java/com/hlab/yanalyst/domain/channel/ChannelDiscoveryService.java
@@ -62,7 +62,11 @@ public class ChannelDiscoveryService {
                 cond.setOrder("viewCount"); // 떡상 발굴: 최신순이 아니라 조회수순
                 // 광범위 검색: 키워드 없이 인기 Shorts. 결과 빈약 시 검색 API 보강 필요(스펙 §4.2).
                 YoutubeSearchPageDto page = youtubeSearchService.searchYoutubeVideos(cond);
-                if (page != null && page.getItems() != null) all.addAll(page.getItems());
+                if (page != null && page.getItems() != null) {
+                    // 발견 지역(검색 regionCode)으로 태깅 — 채널 국가가 아닌 '어느 지역 검색에서 떴나'
+                    for (YoutubeSearchResultDto it : page.getItems()) it.setChannelCountry(region);
+                    all.addAll(page.getItems());
+                }
                 searchedRegions.add(region);
             } catch (Exception e) {
                 log.error("[Discovery] 지역 {} 검색 실패 — 건너뜀", region, e);
@@ -83,8 +87,8 @@ public class ChannelDiscoveryService {
             RecommendedChannel rc = recommendedChannelRepository.findByChannelId(c.channelId())
                     .orElseGet(RecommendedChannel::new);
             if ("EXCLUDED".equals(rc.getStatus()) || "REGISTERED".equals(rc.getStatus())) continue;
-            // 기존 NEW 항목이면 더 높은 배율일 때만 갱신
-            if (rc.getId() != null && rc.getRatio() != null && c.ratio() <= rc.getRatio()) continue;
+            // 기존 NEW 항목이면 더 낮은 배율일 때만 건너뜀(같거나 높으면 갱신 — 지역 등 메타 최신화)
+            if (rc.getId() != null && rc.getRatio() != null && c.ratio() < rc.getRatio()) continue;
             rc.setChannelId(c.channelId());
             rc.setChannelTitle(c.channelTitle());
             rc.setThumbnailUrl(c.thumbnailUrl());
diff --git a/src/main/resources/templates/recommend.html b/src/main/resources/templates/recommend.html
index 7811819..ee199a0 100644
--- a/src/main/resources/templates/recommend.html
+++ b/src/main/resources/templates/recommend.html
@@ -15,6 +15,15 @@
         </div>
 
         <div id="status" class="text-sm mb-3" style="display:none;"></div>
+
+        <!-- 지역 탭 -->
+        <div class="flex gap-2 mb-3" style="flex-wrap:wrap;">
+            <button class="btn btn-primary px-3 py-2 rc-tab" data-region="" onclick="setTab(this)">전체</button>
+            <button class="btn btn-secondary px-3 py-2 rc-tab" data-region="KR" onclick="setTab(this)">🇰🇷 KR</button>
+            <button class="btn btn-secondary px-3 py-2 rc-tab" data-region="JP" onclick="setTab(this)">🇯🇵 JP</button>
+            <button class="btn btn-secondary px-3 py-2 rc-tab" data-region="US" onclick="setTab(this)">🇺🇸 US</button>
+        </div>
+
         <div id="grid" style="display:grid; grid-template-columns:repeat(auto-fill,minmax(280px,1fr)); gap:1rem;"></div>
 
         <!-- 영상 미리보기 모달 (다른 페이지와 동일 패턴) -->
@@ -43,29 +52,39 @@
             function esc(s){ return (s==null?'':String(s)).replace(/&/g,'&amp;').replace(/</g,'&lt;').replace(/>/g,'&gt;'); }
             function fmt(n){ return (n==null)?'-':Number(n).toLocaleString(); }
 
+            let ALL_RECS = [];
+            let CUR_REGION = '';   // ''=전체
+
             async function load(){
-                const grid=document.getElementById('grid');
-                try {
-                    const list=await api(API);
-                    if(!list.length){ grid.innerHTML='<div class="text-muted">아직 발굴된 추천 채널이 없습니다. ‘지금 발굴’을 눌러보세요.</div>'; return; }
-                    grid.innerHTML=list.map(c=>
-                        '<div class="rc-card" id="rc-'+c.id+'">'
-                        + '<img class="rc-thumb" style="cursor:pointer;" src="'+esc(c.thumbnailUrl)+'" loading="lazy" data-vid="'+esc(c.topVideoId)+'" data-title="'+esc(c.topVideoTitle||c.channelTitle||'').replace(/"/g,'&quot;')+'" onclick="openVideoModal(this)">'
-                        + '<div class="rc-body">'
-                        +   '<div class="font-bold" style="line-height:1.4;">'+esc(c.channelTitle)+'</div>'
-                        +   '<div class="text-sm text-muted">👤 '+fmt(c.subscriberCount)+'명 · '+esc(c.region||'')+'</div>'
-                        +   '<div class="mt-2"><span class="rc-ratio">🔥 배율 '+(c.ratio?Number(c.ratio).toFixed(1):'-')+'x</span> <span class="text-sm text-muted">👁 '+fmt(c.topVideoViewCount)+'</span></div>'
-                        +   '<div class="text-sm text-muted mt-1" style="line-height:1.4;">'+esc(c.topVideoTitle||'')+'</div>'
-                        +   '<div class="rc-actions">'
-                        +     '<button class="btn btn-primary px-3 py-2" onclick="register('+c.id+')"><i data-lucide="user-plus" style="width:14px;"></i> 내 채널 등록</button>'
-                        +     '<button class="btn btn-secondary px-3 py-2" onclick="exclude('+c.id+')"><i data-lucide="x" style="width:14px;"></i> 제외</button>'
-                        +   '</div>'
-                        + '</div></div>').join('');
-                    if(window.lucide) lucide.createIcons();
-                } catch(e){ grid.innerHTML='<div style="color:#f87171;">불러오기 실패: '+esc(e.message)+'</div>'; }
+                try { ALL_RECS = await api(API); renderGrid(); }
+                catch(e){ document.getElementById('grid').innerHTML='<div style="color:#f87171;">불러오기 실패: '+esc(e.message)+'</div>'; }
             }
-            async function register(id){ try{ await api(API+'/'+id+'/register',{method:'POST'}); document.getElementById('rc-'+id)?.remove(); }catch(e){ alert('등록 실패: '+e.message); } }
-            async function exclude(id){ try{ await api(API+'/'+id+'/exclude',{method:'POST'}); document.getElementById('rc-'+id)?.remove(); }catch(e){ alert('제외 실패: '+e.message); } }
+            function setTab(btn){
+                CUR_REGION = btn.dataset.region || '';
+                document.querySelectorAll('.rc-tab').forEach(b=>{ const on=(b===btn); b.classList.toggle('btn-primary',on); b.classList.toggle('btn-secondary',!on); });
+                renderGrid();
+            }
+            function renderGrid(){
+                const grid=document.getElementById('grid');
+                const list = CUR_REGION ? ALL_RECS.filter(c=>c.region===CUR_REGION) : ALL_RECS;
+                if(!list.length){ grid.innerHTML='<div class="text-muted">'+(CUR_REGION ? (CUR_REGION+' 지역 추천 채널이 없습니다.') : '아직 발굴된 추천 채널이 없습니다. ‘지금 발굴’을 눌러보세요.')+'</div>'; return; }
+                grid.innerHTML=list.map(c=>
+                    '<div class="rc-card" id="rc-'+c.id+'">'
+                    + '<img class="rc-thumb" style="cursor:pointer;" src="'+esc(c.thumbnailUrl)+'" loading="lazy" data-vid="'+esc(c.topVideoId)+'" data-title="'+esc(c.topVideoTitle||c.channelTitle||'').replace(/"/g,'&quot;')+'" onclick="openVideoModal(this)">'
+                    + '<div class="rc-body">'
+                    +   '<div class="font-bold" style="line-height:1.4;">'+esc(c.channelTitle)+'</div>'
+                    +   '<div class="text-sm text-muted">👤 '+fmt(c.subscriberCount)+'명 · '+esc(c.region||'')+'</div>'
+                    +   '<div class="mt-2"><span class="rc-ratio">🔥 배율 '+(c.ratio?Number(c.ratio).toFixed(1):'-')+'x</span> <span class="text-sm text-muted">👁 '+fmt(c.topVideoViewCount)+'</span></div>'
+                    +   '<div class="text-sm text-muted mt-1" style="line-height:1.4;">'+esc(c.topVideoTitle||'')+'</div>'
+                    +   '<div class="rc-actions">'
+                    +     '<button class="btn btn-primary px-3 py-2" onclick="register('+c.id+')"><i data-lucide="user-plus" style="width:14px;"></i> 내 채널 등록</button>'
+                    +     '<button class="btn btn-secondary px-3 py-2" onclick="exclude('+c.id+')"><i data-lucide="x" style="width:14px;"></i> 제외</button>'
+                    +   '</div>'
+                    + '</div></div>').join('');
+                if(window.lucide) lucide.createIcons();
+            }
+            async function register(id){ try{ await api(API+'/'+id+'/register',{method:'POST'}); ALL_RECS=ALL_RECS.filter(c=>c.id!==id); renderGrid(); }catch(e){ alert('등록 실패: '+e.message); } }
+            async function exclude(id){ try{ await api(API+'/'+id+'/exclude',{method:'POST'}); ALL_RECS=ALL_RECS.filter(c=>c.id!==id); renderGrid(); }catch(e){ alert('제외 실패: '+e.message); } }
             function openVideoModal(el){
                 const vid = el.dataset.vid || '';
                 document.getElementById('modalTitle').textContent = el.dataset.title || '';